Red Bull Rail Storm
88 tonnes of real snow was made overnight in Trafalgar Square so that London could host the Red Bull Rail Storm event, the UK’s largest ever urban snowboarding rail contest. The Bliss Events management team was hired by Red Bull to ensure the event ran efficiently and smoothly and met all the criteria set down by the Greater London Authority and Westminster City Council.
Red Bull’s show producer, Andy Butts, was delighted by the show and afterwards said “Rail Storm was a huge success, and we have had an overwhelming response from both the snowboarding scene and the London public. This success could not have been achieved without the work and support of the event manager, Anne McLellan, from Bliss Events”.